Lead statuses help you track where a lead stands in your sales journey. Each status represents a stage of progress or outcome for that lead.

New: The lead has just been added to your workspace and hasn’t been qualified yet.

Qualified: You’ve identified this lead as a potential customer and attached a plan to it, turning it into an open deal.

Unqualified: The lead isn’t a good fit for your services, or they’re not ready to move forward.

Won: The lead has placed an order for your plan and the deal is marked as successful.

Lost: The deal did not convert to a sale and is closed.